Hype and fad are terms that are kicked around as buzz about the latest trend hits the media and the social networks.
Questions are asked …..will the trend in killer high heels last one summer or two, will the fad to wear low hanging jeans become adopted by baby boomers (I wouldn’t like to see that), are tablets about to replace laptops and is the hardcover book about to become a souvenir reserved for the coffee table?
The answers to these billion dollar questions affects and disrupts industries sometimes for months, years or maybe forever. Nokia is fighting for survival after dominating its industry because it ignored a trend for to long. The once dominant Borders bookstore is closing its doors because carrying tens of thousands of printed books in bricks and mortar stores with expensive rented real estate and is a business model that doesn’t work anymore.
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